Toyota Aims to Sell 10m Cars; Looks to India & China

Japanese car and pickup manufacturer Toyota is looking to sell 10.4 million vehicles in 2009 partly by significantly ramping up sales in India, China, Russia and Brazil.

According to a story in Saturday’s Wall Street Journal, Toyota wants to quadruple sales in India to 200,000 vehicles by 2010.

Toyota’s equally ambitious about the Chinese market, where it wants to sell over a million vehicles by 2010.

While it’s not abandoning its traditional markets, Toyota clearly sees more opportunities in emerging markets.

Toyota CEO Katsuaki Watanabe told the WSJ (subscription required):

New markets outside Japan, the U.S. and Europe are the key to future success.

With much of the American auto industry in doldrums, the stars seem to be aligned in favor of Toyota reaching the 10 million goal.

If Toyota hits its ambitious target, it’ll be the first to sell over 10 million cars annually, notes the WSJ. The company is expected to sell 9.34 million vehicles this year.

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