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Pentax has launched a 10-megapixels Optio W60 waterproof digital camera priced at $329.95.

Optio W60′s design is said to allow the camera to be operated in up to 13 feet underwater for two hours and at temperatures well below freezing.

Besides the waterproof feature, the compact Optio W60 digital camera is dustproof against dirt, sand and dust, and comes with Continue reading »

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IBM screwed American information technology workers by opening a Global Delivery Center in Pune (India) to provide its automotive clients worldwide with business consulting and application services.

The Pune center will focus on product lifecycle management, manufacturing productivity, business consulting, human capital management, financial services, technology services, and solutions for small and midsize automotive manufacturers. 

The new center is IBM Global Services’ fourth site in Pune.

IBM’s Pune center will also address requirements from the company’s clients in the travel, transportation, chemical, petroleum, energy and utility industries.

IBM plans to expand its workforce in Pune Continue reading »

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Sanjaya Malakar, an interesting former contestant on American Idol will feature in a new ad for insurance and financial services company Nationwide.

Sanjaya will be the next star in the Life Comes at You Fast campaign, which has previously included Kevin Federline, Fabio and MC Hammer.

In the Nationwide ad, Sanjaya visits a monastery in India to seek advice and is told that he needs a retirement plan, and some work on his hair, which was one of the highlights of his American Idol appearance.

Nationwide said this is the third year it has created advertising targeting the South Asian market.

Sanjaya’s ad is one of six new spots to specifically target the South Asian market.

Tariq Khan, Nationwide’s vice president for Market Development and Diversity said:

The rapidly growing South Asian market is very important to us. The creative work in these print ads and TV spots reflect traditions and situations that South Asians can relate to.

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