Silicon Valley startup Vdopia has raised $4 million in Series A funding from Nexus Venture Partners.

Founded by IIT graduates Chhavi Upadhyay, Srikanth Kakani and Saurabh Bhatia, the San Jose outfit is peddling a video ad network for the iPhone.

The fledgling has also hired a new CEO in Rohit Sharma.

Before landing at Vdopia, Sharma worked in the venture capital industry and at technology firms such as ONI Systems.

As EVP and CTO of ONI Systems, Sharma is said to have created the optical switching technology that paved the way for the foundation of ONI in 1997.

Subsequently, Rohit was a member of the investment team at Mohr, Davidow Ventures in its Information Technology unit.

Vdopia also has a development center in Gurgaon, India.