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Even with Dozens of Tablets & Price Cuts, Android Still has only 39% Marketshare

 Android, Digital Media, Tablets  No Responses »
Jan 262012
 
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Despite powering dozens of tablets including the Amazon Kindle Fire, a new survey shows Android’s market share in the tablet market at just 39.1% in the fourth quarter of 2011.

Something must be seriously wrong with the Android software if so many vendors including Sony, Acer, Asus, Samsung, Motorola etc are struggling to get some momentum for their devices.

So far the only way most Android Tablet vendors have been able to move their devices off the shelves is by repeatedly cutting prices to a few hundred dollars below comparable Apple iPad models.

But for those price cuts, Android’s marketshare would have been still lower.

Global Tablet OS Marketshare

The only Android tablet that’s gained some traction so far is the cheap $199 Amazon Kindle Fire.

Apple has been able to keep its tablet prices obscenely high because the competition has been unable to get its act together.

iOS Still Numero Uno

Apple iOS continues to be the tablet king with 57.6% of the tablet market in the fourth quarter of 2011, according to a recent survey put out by Strategy Analytics.

Apple shipped 15.4 million units in the fourth quarter compared to 10.5 million units by all the Android vendors combined.

Global tablet shipments hit 66.9 million units in full-year 2011, surging 260% from 18.6 million in 2010.

It seems consumers are increasingly going in for tablets in preference to netbooks and even entry-level notebooks or desktops.

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 Posted by SearchIndia.com at 9:07 pm  Tagged with: , ,

Sony S Tablet a Flop? Price Cut by $100

 Digital Media, Tablets  No Responses »
Jan 012012
 
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Sony appears to be joining the list of tablet vendors that have gone up against the might of the Apple iPad and ended up bloodied and bruised.

Not to mention the loss of hundreds of millions of dollars and loss of face.

Discounts & More Discounts

First, in mid-December Sony announced a $50 discount for its recently launched S Tablet.

The discount was touted as a limited time promotion that would end on December 31.

Apparently, that $50 discount wasn’t enough to get the crowds excited (remember, only when HP brought prices of its now retired TouchPad to $99 did the masses buy the tablet).

Now, Sony has not only not ended the $50 discount on December 31 but tagged on an additional $50 discount for a total of $100 off.

This means, Sony’s 16GB S Tablet will now cost $400, instead of the $500 it was charging a few weeks back.

The 32GB version is also $100 cheaper as you can see from the below screenshot of the Sony U.S. web site:

Sony Slashes Price of S Tablet by $100

On August 25, the wise ones at the extraordinary SearchIndia.com blog had recommended a price of no more than $399 for the 16GB S tablet. Continue reading »

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 Posted by SearchIndia.com at 4:16 pm  Tagged with: ,

Tablet Craze Will Boost Shipments to 63.3m in 2011; Apple iPad King of Heap

 Digital Media, Tablets  3 Responses »
Dec 152011
 
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The market for PCs and laptops may be weak but tablet shipments continue to rise.

Based on robust demand in the fourth quarter, market researcher IDC raised its worldwide tablet shipments forecast in 2011 to 63.3 million units, up from its previous projection of 62.5 million units.

Tablet shipments into sales channels in the third quarter rose 23.9% on a sequential to 18.1 million units.

This represents an increase of 264.5% from the same quarter last year, but 5.8% below the original forecast of 19.2 million units.

Apple iPad Dominates

IDC expects Apple to have its best-ever quarter in 4Q11, and sees the iPad gaining more traction outside of the consumer market in 2012, specifically with enterprise and education markets.

Apple dominated worldwide tablet shipments in 3Q11 with 11.1 million units, up from 9.3 million units in 2Q11. That represents a 61.5% worldwide market share (down from 63.3% in 2Q11).

Apple iPad Dominates Tablet MarketApple iPad – Rules the Roost

Samsung was No-2 with 5.6% market share followed by HP with 5%, Barnes & Noble’s Nook Color (4.5%) and Asus (4% ).

Following a poor reception to its TouchPad tablets, HP has exited the tablet business. Continue reading »

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 Posted by SearchIndia.com at 10:52 am  Tagged with: ,

Tablet Mania Sweeps America; 90m Americans to Use Tablets by 2014, 61m Will be on iPad

 Tablets  3 Responses »
Nov 212011
 
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America is poised for an explosion in tablet use.

You can’t travel by plane, train or bus in this country without seeing a tablet in someone’s hands.

Go to a park, and there’s a bunch of teenagers lolling on the ground with a tablet in their hand.

A lot of the tablets in consumers hands currently are Apple iPads since none of the other tablet vendors (Motorola, Blackberry, Samsung, Toshiba, Asus, Acer etc) are selling much.

But Amazon’s recent launch of the $199 Kindle Fire means that a lot of Americans who couldn’t afford or were unwilling to pay $499 for an iPad will now be buying a tablet.

A new study by market researcher eMarketer projects that by the end of 2011, 33.7 million Americans will use a tablet device monthly, a rise of 158.6% over 2010, the year the iPad was launched.

90m Americans Will be Using Tablets by 2014

eMarketer expects tablet growth to slow to double digits beginning in 2012, but the number of users will climb to nearly 90 million, or 35.6% of all Internet users, by 2014.

This means one out of three online users will be using a tablet by 2014.

Wow, one out of three online users using a tablet certainly sounds impressive. Wonder what that’ll do to TV watching.

Mind you, we’re not talking of tablet unit sales here but usage. Since most of our readers are schmucks, let’s explain – This means a single tablet may be used by more than one individual. Or what eMarketer calls device-sharing.

The researcher expects that as tablet adoption continues, less growth will come from sharing and more from replacing older devices with new ones. Eventually, tablets may become more like smartphones, which typically have a single user and less sharing.

61m Americans will be Using iPads by 2014

iPad Leads

Apple’s iPad tablet, which has ruled the tablet market since 2010, will continue to do so throughout the forecast period, though its share will be chipped away by competitors.

American iPad users will more than double between 2011 and 2014, from 28 million to 60.8 million.

By 2014, iPad users will still account for 68% of the overall US tablet audience.

Changing Audience

Of course, the tablet audience is changing.

Women now account for slightly less than half of tablet users, but the disparity in tablet usage between sexes will continue to shrink.

eMarketer estimates that this year 31.5% of tablet users are in the 18-34 age group, while 55.5% are 35 or older.

By 2014, 18-34-year-olds will account for 34.8% of tablet users, while those ages 35 and up will comprise 49.3% of the total.

Usage of tablets will also rise faster among Whites than those of other races, growing from 60.6% of total users this year to 65.8% by 2014.

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 Posted by SearchIndia.com at 5:03 pm  Tagged with: ,

Tablets Overtook Netbooks in Q2

 Digital Media, Tablets  2 Responses »
Oct 202011
 
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Netbooks (small form-factor, lower-priced, less powerful laptops) took a beating in the second quarter.

When the folks at market researcher ABI Research tallied the numbers, they found media tablet shipments in the second quarter reached 13.6 million units, compared to just 7.3 million for netbooks.

In Q1, netbooks were ahead with 8.4 million units compared to 6.4 million for media tablets.

ABI Research’s group director for mobile devices Jeff Orr says:

This is a trend that we do not expect will reverse. As they are different segments, this is not a direct replacement behavior, but a changing of leadership for the most interesting device type.

Apple’s iPad 2 was, of course, the key driver for media tablet interest among consumers.

Some 68% of the media tablet shipments in 2Q11 were iPads.

According to Orr, media tablets are perceived to be easy to use, compared to the keyboard and mouse interface of a netbook. Babyboomers and older people who have avoided PCs because they are difficult to use see in media tablets an opportunity to re-engage with Internet access.

In 2011, 32 million netbooks and 60 million media tablets are expected to ship worldwide.

Netbooks still hold interest in under-served countries where PC penetration in homes are low and broadband service is not widely available.

ABI Research sees media tablet catering primarily to the early-adopter consumers of U.S., Western Europe, Japan and South Korea.

Related Stories:
Good Deal of the Day – $290 Gateway Netbook
Acer AspireOne Netbook Review – Decent Product

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 Posted by SearchIndia.com at 3:10 pm  Tagged with: , ,

New Study Finds iPad Owned 80% of North American Tablet Market in Q2

 Digital Media, Tablets  No Responses »
Sep 272011
 
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A new study by market researcher Strategy Analytics estimates that the Apple iPad accounted for 80% of tablet shipments (i.e. 6 million units) in North America during the second quarter of 2011.

The Boston researcher reckons that despite Apple’s tight grip on the American tablet market, it’s not impossible for Amazon and other tablet vendors to break the iPad’s hold.

But it will be hard.

Strategy Analytics’ Senior Analyst Alex Spektor said:

Apple completely dominates the North American tablet market, capturing 80 percent share of 7.5 million shipments during Q2 2011. Apple remains a long way ahead of its main rivals such as Motorola, Samsung, RIM, Asus and HTC. A combination of cool branding, user-friendly hardware, entertaining services and savvy retail distribution has made Apple a formidable market leader.

Strategy Analytics’ director Neil Mawston thinks Amazon can be one of the main challengers to Apple’s dominance if it gets pricing, screen size and hardware design right.

Well, that’s like saying you can be God if you can bat like Sachin Tendulkar, drive like Michael Schumacher and swim like Michael Phelps. ;)

Easier said than done!

According to Mawston:

Like Apple, Amazon has a strong brand, compelling content, sophisticated billing systems and widespread distribution. In effect, Amazon’s new tablet product represents a good opportunity to place an Amazon shopping cart in the hands of American consumers, offering optimized access to purchasing digital content or physical goods from the Amazon online store.

By the way, Amazon CEO Jeff Bezos is announcing the company’s Kindle Fire tablet in New York City tomorrow.

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 Posted by SearchIndia.com at 1:11 pm  Tagged with: ,
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