Wonder how much Eros International, the Bollywood film producerÂ and distributor (including of plagiarized Hollywood films),Â stands to lose from the Drona disaster?
Boy, as co-producer of Drona and the movie’s global distributor,Â those Eros folks really pinnedÂ their hopes high on this big-budget movie.
As the Eros PR machine exclaimed a few weeks back:
Drona sets a new benchmark for Indian cinema and will present to international audiences a fascinating Indian hybrid of Harry Potter and Indiana Jones.
A new benchmarkÂ for garbage in Indian cinema is closer to the reality. Just look at the U.S. box office numbers – Drona is turning into the mother of Bollywood box office disasters.
Eros also boasted about the “tremendous advance bookings,” “the dawn of a new era in Indian filmmaking” and the “Biggest Magical Adventure Film from India.”
Oh my, the Eros folks really went overboard on their hyperbole trip. Didn’t they? Just read this tripe:
Drona features Indian film superstars, Abhishek Bachchan and Priyanka Chopra as they have never before been seen on screen. With a dramatic departure from the personas they have portrayed in any of their previous films, Drona recreates the stars in a â€˜lookâ€™ that cinemagoers will be seeing for the first time in Indian cinema. The film also sets a precedent with regard to breathtaking location filming, leading Indian cinema into new territories as far afield as Namibia, Czech Republic and Prague.
Abhishek Bachchan and Priyanka Chopra as they have never before been seen on screen?
After watching the Drona trash, we haven’t stopped laughing at this piece of junk. Drona proves that Abhishek Bachchan is completely alien to the very notion of acting. The very antithesis of acting.
The Eros baloney train continued with even senior executives of the company hopping on. Here’s what Sunil Lulla, President of Eros International (India) had to say about Drona:
Eros International is immensely proud to release a film of Dronaâ€™s caliber to a worldwide audience and one that has given Eros the opportunity to further push the filmic boundaries of Indian cinema and explore new territories with our unparalleled collective imagination….With this film, we have once again taken the decision to plunge into ever deeper creative depths and to treat our audiences to innovative and original film content.
A film of Dronaâ€™s caliber to a worldwide audience and one that has given Eros the opportunity to further push the filmic boundaries of Indian cinema?Â By golly, what were these Eros fellas smoking. Whatever it is, we’d like some of that weed.
If anything, Drona is one of the biggest misadventures in Indian films. An ugly monsterpiece.
Considering that Eros boasts of its “over three decades of market leadership in creating a global platform for Indian cinema,” the big question is what the heck were these guys doing during the making of Drona?
As co-producers of Drona, don’t the Eros folks have a responsibility to their shareholders to ensure that they hire actors and not wannabe actors like Abhishek Bachchan?
Don’t they have a fiduciary responsibility to shareholders that the money is well spent?
Is Drona the best that we can expect from Eros?
Drona’s failure is just desserts for Eros International, which over the last couple of years has been involved with at least three high profile Hindi movies that are outright lifts of Hollywood movies – Partner (Hitch), Heyy Baby (Three Men and a Baby) and God Tussi Great Ho (Bruce Almighty).