Jet Airways got such effusive coverage of its plans to commence daily flights between Mumbai and Newark (in the New York area) effective August 5Â in the New York Times’ travel section on Sunday that it must have made other airlines flying to India see red.
In a puff-piece headlined A Flying Apartment to India with an accompanyingÂ photo of a pretty woman lounging on a bed with a laptop, the NYT gave Jet Airways enviable coverage, particularly of the eight first-class suites with sliding doors.
Each 26-square-foot suite includes a seat that converts into a seven-foot bed (right), a 23-inch flat-screen monitor, LED lighting, a hanging wardrobe and a credenza for dining or working. Passengers can order Dom PÃ©rignon and Krug.
Panasonic has developed the entertainment system for the 18-hour flight via Brussels.
According to the NYT story, Jet Airways plans to fly new Boeing 777s on the Mumbai-Brussels route.
Ticket prices will depend on whenÂ how far in advance you book. Round trip tickets start at $10,085 for first-class, $6,150 for the premiere and $850Â for the lowly economy.
By the way, Jet Airways also took out a full-page color Ad in the main section of NYT on Sunday to promote its First Class private suite service.
Wonder what Jet Airways’ high-flying ambitions mean for our dowdy Air India. Stay tuned.
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