Joshi Launches 17 New Printers, $300m Ad Campaign

HP’s executive VP of Imaging and Printing group Vyomesh Joshi may have lost out in the race to head one of Silicon Valley’s storied computer companies.

But the man has not been not standing still.

On Tuesday, HP’s Imaging and Printing group, headed by Joshi, rolled out 17 new printers as well as a $300 million global marketing campaign called “What do you have to say?” that lets users to mash up their content with free content from singer/fashion designer Gwen Stefani, Burton Snowboards founder Jake Burton and graphic designer Paula Scher.

The new printer lineup for consumers include five compact photo printers, five Photosmart single-function and all-in-one printers and two Deskjet printer models.

For businesses, HP launched two new inkjet printers and three laser printers.

Unveiling the new printers, Joshi said:

Today we’re igniting growth across every single part of our business and introducing market-leading imaging and printing solutions for consumers, small and medium businesses, the graphic arts community and enterprise customers.

The new printers are part of HP’s Print 2.0 strategy of delivering a digital printing platform that increases print speeds and lowers cost for high-volume commercial markets, extends the company’s digital content creation and publishing platforms across all customer segments and makes it easier to print from the web. 

The launch of the marketing campaign was also the backdrop for announcement of the company’s new Scitex X2 piezoelectric printhead that increases print speeds and lowers costs for high-volume commercial printers.

The piezoelectric printhead technology will see the light of the day first in the HP Scitex XL2200 industrial wide-format printer.

HP also talked up its partnerships to embed its print services in the popular web sites Yahoo, Flickr and Windows Live Spaces to make it easier for people to print usable pages.

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