Whoever said big corporations don’t have a sense of humor better think again.
Unless you’ve just come in from a different planet, you know Microsoft’s adCenter web advertising program has so far turned out to be a big dud.
Launched as a me-too, belated response to Google’s highly successful AdSense program, AdCenter is struggling to gain traction in the marketplace.
But that does not seem to deter Microsoft from launching hilarious adCenter initiatives.
Today, Microsoft launched anÂ adExcellence certification program.
This is what Microsoft has to say about adExcellence:
The Microsoft adExcellence program provides agencies and advertisers with the opportunity to become certified adCenter experts. The program offers more than 20 free training modules and a fee-based examination, providing users with the ability to demonstrate to their customers and prospects that they are fully trained and proficient in using adCenter. Accredited members will be listed in the adExcellence Membership Directory and will receive an adExcellence logo for use on their Web sites and marketing collateral.
We can’t wait to see how many adCenter expertsÂ Microsoft’s going to certify over the next 12 months.
Talk of throwing good money after bad.
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