Adlabs Cinema Chain Follows Pyramid Saimira to U.S.

Indian entertainment conglomerate Adlabs Films (majority-owned by Reliance Anil Dhirubhai Ambani Group) plans to operate a 200-screen cinema exhibition chain in the U.S. that will show both Bollywood and Hollywood movies.

Adlabs’ plan is to have a nationwide footprint covering 28 cities across the U.S. including the key desi hotspots on the East Coast, West Coast and Mid-West.

Besides Indian languages like Hindi, Tamil and Telugu, the Adlabs’ cinemas are supposed to screen mainstream Hollywood films as well.

In the New Jersey, New York and Pennsylvania areas, Hindi and regional language films are routinely screened in mainstream American theaters like Regal and AMC as well as in theaters run by Indian entrepreneurs.

On the West Coast, Indian movies are screened mostly in theaters owned by Indian entrepreneurs in Los Angeles and the Bay Area.

Apparently, Adlabs has already signed deals with several existing cinema properties in the U.S.

In India, Adlabs operates one IMAX theatre, 37 properties and 112 screens.

A few weeks back, Indian cinema theatre chain Pyramid Saimira Theater acquired FunAsia, which operates 17 screens at four locations in Texas – in Irving, Richardson  and Houston - that screen Bollywood movies.

Pyramid Saimira has also formed a North American unit called Pyramid Saimira Entertainment America Inc, based in Richardson(Texas) with an office in Los Angeles to expand FunAsiA rapidly to major cities in the U.S. and Canada.

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