Bollywood – international shorthand for Indian movies – exerts a bigger hold on the Indian psyche than even cricket.
India probably makes more movies – mostly pathetic, occasionally unwatchable and rarely interesting – than any other country. And that is when Indian movie-makers are not brazenly stealing successful Hollywood plots.
India has a vibrant movie industry not just in the Hindi language but also regional languages like Tamil, Telugu and Kannada.
Of course there are stray glorious Bollywood aberrations like Taare Zameen Par but far too frequently what Indian movie-goers get to see are ugly Tamil movies like Billa.
Overall size of Indian movie industry – $ 1.8 billion
97% of urban youth prefer to watch movies at multiplexes
75% of non-urban youth prefer to watch movies at home
Revenue from box office – 84%
Home video share of overall movie market – 8%
Bollywood movie tickets sold (2006) – 3.7 billion
Hindi movies account for 20% of movies made in India
Tamil & Telugu movies account for 40% of movies made in India
Total number of Multiplexes – 480
Multiplexes account for 10% of screens
Multiplexes account for 37% of theatrical revenue because of higher ticket prices
Source: India Today international Edition (December 17, 2007) , CII-AT Kearney study
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