Bollywood – international shorthand for Indian movies – exerts a bigger hold on the Indian psyche than even cricket.
India probably makes more movies – mostly pathetic, occasionally unwatchable and rarely interesting – than any other country. And that is when Indian movie-makers are not brazenly stealing successful Hollywood plots.
Overall size of Indian movie industry – $ 1.8 billion
97% of urban youth prefer to watch movies at multiplexes
75% of non-urban youth prefer to watch movies at home
Revenue from box office – 84%
Home video share of overall movie market – 8%
Bollywood movie tickets sold (2006) – 3.7 billion
Hindi movies account for 20% of movies made in India
Tamil & Telugu movies account for 40% of movies made in India
Total number of Multiplexes – 480
Multiplexes account for 10% of screens
Multiplexes account for 37% of theatrical revenue because of higher ticket prices
Source: India Today international Edition (December 17, 2007) , CII-AT Kearney study