More than 28 million people in India (age 15 and older) accessed the Internet from home and work in May marking a 27% increase over the same period a year ago, according to comScore.
Since Internet users in India represent only 3% of the population there is significant potential for continued strong growth.
According to comScore executive VP Jack Flanagan:
India truly represents one of the most promising emerging Internet markets, given both the size and technological sophistication of the population. While global Internet brands like Google and Yahoo! currently reign as the most visited Web properties in India, several local players also have strong positions in the market.
Other findings from the comScore study include:
– Average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.
– Those between the ages of 15-24 were the heaviest Internet users among all age segments. They spent nearly 12 hours online per month on average.
– Some of the fastest growing Web site categories during the past year included Maps (up 64%), Sports (up 60%), Entertainment — Movies (up 55%), and Finance — News/Research (up 52%).
Top 15 Web Properties in India Ranked by Unique Visitors
May 2008 vs. May 2007
Total India – Age 15+, Home and Work Locations*
Properties Total Unique Visitors (000)
May-07 May-08 % Change
Total Internet : Total Audience 22,805 28,886 27
Google Sites 14,597 19,746 35
Yahoo! Sites 14,664 18,704 28
Microsoft Sites 10,800 11,980 11
Rediff.com 7,740 9,246 19
AOL LLC N/A 6,325 N/A
NIC.IN 5,675 5,953 5
Times Internet 5,002 5,948 19
Wikipedia Sites 4,353 5,264 21
Naukri 3,295 5,105 55
eBay 4,204 5,020Â Â Â 19
Indian Railways N/A 4,454 N/A
CNET Networks 3,194 3,841 20
Ask Network 3,155 3,444 9
BharatMatrimony.com 2,336 3,420 46
Monster Worldwide 2,854 3,301 16
*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs
Source: comScore World Metrix
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