Infosys Technologies has rolled out a new managed information service called ShoppingTrip360 to let retailers and consumer packaged goods companies gain greater visibility into in-store activity through the use of wireless sensor-based applications.
Infosys described ShoppingTrip360 as a platform that enables a suite of managed-information services to create a 360-degree view of real-time in-store shopper and shelf activity.
The service also spies on customers by providing information to retailers on shoppers paths inside the store, their interests and the like. Infosys claims the service is permission-based.
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