Will Warner Bro. explain its double standardsÂ when it comes to piracy?Â
Warner Bros has no problems in working with stars like Akshay Kumar, whose Heyy BabyyÂ was an outright theft of the Hollywood film Three Men and a Baby.
But when it comes to the same Akshay Kumar and Chandni Chowk to China, a movie that Warner Bros is distributing in North America,Â it’s showing its fangs.
Unwilling to risk any loss of revenue with its movie Chandni Chowk to China,Â Warner Bros is taking the battle to pirates (yes, the word has spread even to goras that Bollywood movies are available at Indian grocery stores within a couple of days after the movie’s release).
In full-page ads in the local Indian magazines, Warner Bros is warning retailers and consumers that its
Worldwide Anti-Piracy is prepared to take swift and decisive action against anyone found illegally camcording the film, illegally distributing it on the Internet or selling unauthorized DVDs. We will work vigorously with law enforcement agencies to take all steps necessary to identify those establishments which are selling illegal copies of the film and they may be prosecuted to the full extent of the law.
Warner Bros. Entertainment wants to remind you that ANY copies of this film that you may be offered or given to sell while the film is still in theatres may be unauthorized, illegal and infringe our copyrights.
Touted as the first Bollywood kung-fu comedy, Chandni Chowk to China is opening on 125 screens in the U.S. and Canada on January 16, supposedly the largest-ever opening for a Bollywood film in this region.
Although the movie is releasing only on Friday, SearchIndia.com has already published the review of the movie.