BigAdda, the social networking site of Anil Ambani’s Reliance ADA group, is faring badly compared to other social networking sites in India.
Losing Ground
Notwithstanding its big ambitions, BigAdda is actually losing ground to rivals like Orkut, Facebook, Bharatstudent.com, hi5Â and MySpace.
New research released by web researcher comScore today shows that total unique visitors to BigAdda.com fell 25% from December 2007 to December 2008 even as total unique visitors to all social networking sites in India rose 51% to 19.37 million.
As BigAdda’s unique visitors were falling, Google’s Orkut, Facebook, hi5, Bharatstudent and MySpace were recording significant increases in unique visitors.
Take a look at the below table to understand what an uphill battle BigAdda faces:
Readers to SearchIndia.com won’t be surprised that BigAdda is having a hard time. Continue reading »
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