Anil Ambani’s BigAdda in Bad Shape

BigAdda, the social networking site of Anil Ambani’s Reliance ADA group, is faring badly compared to other social networking sites in India.

Losing Ground
Notwithstanding its big ambitions, BigAdda is actually losing ground to rivals like Orkut, Facebook,, hi5 and MySpace.

New research released by web researcher comScore today shows that total unique visitors to fell 25% from December 2007 to December 2008 even as total unique visitors to all social networking sites in India rose 51% to 19.37 million.

As BigAdda’s unique visitors were falling, Google’s Orkut, Facebook, hi5, Bharatstudent and MySpace were recording significant increases in unique visitors.

Take a look at the below table to understand what an uphill battle BigAdda faces:

Big Adda

Readers to won’t be surprised that BigAdda is having a hard time.

As we wrote in May 2007 (around the time BigAdda went live):

No guarantee that BigAdda will gain momentum just because it has the Reliance Entertainment folks backing it. Remember how Pradeep Kar had a tough time with Indya and despite his track record with MicroLand.

Singapore Ahead
Overall, Indians continue to be a little slow to embrace social networking sites compared to other Asian countries like Singapore, South Korea, Hong Kong and Malaysia.

According to the comScore researchers, 60.3% of India’s online population visited a social networking site in December 2008 compared to 74.3% in Singapore and 68% in in South Korea.

3 Responses to "Anil Ambani’s BigAdda in Bad Shape"

  1. aditya_k   February 17, 2009 at 2:37 pm

    did you see F.R.I.E.N.D.S ? Responds:

    Our local Blockbuster does not have F.R.I.E.N.D.S …so we’ll have to wait for Netflix…the first disc will arrive on Friday or Saturday. Tomorrow, we’ll get A Wednesday & Mithya.

    Be an Organ Donor.

  2. Amy G. Dala   February 17, 2009 at 11:32 pm

    Why waste a precious DVD on netflix… watch it on TBS..

  3.   February 18, 2009 at 12:23 am

    The error shown for your reference..

    [Deleted] Responds:


    We tried to replicate it. But it seems to be working fine now.

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