India’s hopelessly incompetent Tourism Ministry has launched an e-commerce portal on the Incredible India web site.
The aim is to let visitors to the Incredible India web site make online reservations at a variety of hotels and Bed & Breakfast establishments.
India’s Tourism Minister Ambika Soni, a fossil from the Sanjay Gandhi days, wants to add medical tourism to the e-commerce portal.
UK IT firm Eviivo is providing the technology for the e-commerce portal.
Eviivoâ€™s technology is supposed to integrate third party consolidators and multiple partners to enable the Tourism Ministry to provide an open platform for all participants in the tourism industry.
Desiya.com, Travelguru.com, Yatra.com, Ezeego1.com, Makemytrip.com, Etoursonline.com, Indiatimes.com and Cleartrip.com are joining the Tourism Ministry’s initiative as partners though their exact role is not clear.
Hopelessly inefficient, Indian tourism officials have done a pitiful job in attracting tourists to the country.
According to statistics from the World Tourism Organization, India got a piffling 3.91 million international tourists in 2005 compared to 8.47 million international tourists for Croatia, a country most Indians have probably never heard of. In the same year,Â India’s communist neighbor China got a whopping 46.81 million tourists.