Movie studio Warner Bro. has embarked upon a movie rental and sale trial on the Facebook social networking site.
Here’s an excerpt from the AP:
Starting Tuesday, Facebook users who visit the official page of “Batman: The Dark Knight” can click a “watch” icon and pay 30 Facebook credits, or $3, to watch the movie. The movie is streamed through a Facebook application.
Renters have access to a movie for 48 hours and can replay it as many times as they like. Warner Bros. said it will add other movies in coming months but did not say what those would be.
Although the news took a bite out of Netflix’ share price today, we don’t think it’s a big deal until the other studios also offer their films on Facebook.
Netflix has no cause for worry. At least, not yet.