Digital cinema has hit a major milestone with over 50% of the estimated worldwide commercial cinema screens now converted to digital technology.
Texas Instruments, a developer of digital cinema technology, estimates the digital numbers will reach near 100% by the end of 2015.
Digital cinema is a major transition in the movie business from celluloid films to digital technology.
Although digital cinema is perceived in popular parlance as a shift to digital distribution and projection of films, the folks at Texas Instruments have a wider definition:
Digital cinema encompasses every aspect of the movie making process, from production and post-production to distribution and projection.
While digital cameras are nothing new, and post-production houses have been using digital equipment to edit and master movies and animation for some time, the all-digital distribution and projection of movies has only recently arrived to complete the chain.
A digitally produced or digitally converted movie can be distributed to theaters via satellite, physical media, or fiber optic networks. The digitized movie is stored by a computer/server which “serves” it to a digital projector for each screening of the movie.
We don’t have the numbers for India but China is projected to go all-digital by 2013.
Texas Instruments’ projections are based on data from IHS Screen Digest report “Goodbye and thanks for the memories…the end of 35mm.”
Since 1889, 35mm has been the major projection cinema format.
IHS estimates that by the end of 2012 the share of 35mm will fall to 37% of global cinema screens, with digital accounting for the rest. This represents a significant decline for 35mm, which was used in 68% of global cinema screens in 2010.
By 2015, 35mm will become a niche projection format used in just 17% of global movie screens.
Here is a bit from Quentin Tarantino on this digital vs 35 mm debate. Interesting perspective…
Not sure if he’s making sense talking of illusion of movement blah blah blah.
At the end of the day, it’s acting + story that’s the magic elixir drawing the crowds.
Who gives a f*ck whether it’s digital or 35mm!
Ha ha! if you see the view again look for the interviewer’s bewildered face when tarantino talks.He either looks like a retard or a guy with “what the f*ck are you talking?!” look. 😀
Will watch again tonight.
Did you by any chance catch Osthi or any of the other new Tamil releases ?
Osthi?? Aiyo!! No!
I didn’t know it released.
I am planning to watch Mission Impossible, Sherlock Holmes and Tintin if I get the time. Maybe Shah Rukh Khan’s Don 2. Not sure when it is releasing…
We’ll send you a note in a little while.
I read the tamil film “Poraali” isn’t bad. It comes from the team that made Subramaniapuram, Naadodigal, Eesan and I think Pasanga. Has SI seen any of these movies?
We may have one or two DVDs that friends got us from India.
I have seen all those movies except Poraali, which I think released last week.
Relative to the normal Tamil cinema standards, i found these movies ok. Acting ranged from bad to average but the stories seemed original. Overall Ok.