A heck of a lot.
Remember, Google paid $1.65 billion for buying the user generated video sharing site YouTube a few years back.
Still, for all the popularity of YouTube Google is having a hard time monetizing the web property.
So far, Google has had only limited success in selling ads on YouTube.
A new study out today from Internet Evolution calculates that Google is losing $1.65 million a day on YouTube.
Citing the estimated $513 million to $663 million in annual YouTube losses divided by its 375 million unique visitors, this is what Internet Evolution Editor-in-Chief Terry Sweeney has to say:
The average visitor to YouTube costs Google between one and two dollars. Google is, in effect, paying YouTube consumers to visit the site, despite premium offers and other revenue-generating programs that can’t keep pace with the site’s expenses — content acquisition, bandwidth, and storage, to name a few.
Written by David Silversmith, the report is said to draw from a variety of sources including Bear Stearns, comScore, Credit Suisse and Google itself.
To read Internet Evolution’s full YouTube report, click here.