Damn, Apple iPads Own Only 68% of Tablet Market; Android Tablets Slipping

These are good times for tablet vendors.

Ahem, only if your company’s name is Apple. 😉

Worldwide media tablet shipments shot up a whopping 88.9% on a sequential basis and 303.8% year over year in the second quarter of 2011 to 13.6 million units, according to market researcher IDC.

Consumers eager embrace of its iPad 2 tablets in the second quarter boosted Apple’s market share to 68.3% from 65.7% in the previous quarter.

Apple shipped 9.3 million iPad 2 tablets in the second quarter.

Apple iPad 2 Own 68.3% of Tablet Market in Q2, 2011Apple Owns 68% of Tablet Market

How are Other Tablet Vendors Doing?

Well, if we were the top executives at RIM (Blackberry), Samsung, Motorola, Asus or any of the other tablet vendors we’d write our will, confess our failures, bid goodbye to the family, take the elevator to the roof and splash our brains into a red gooey patch on the sidewalk. 🙁

Virtually every Tablet vendor except Apple is struggling to move its gadgets out of the stores.

Now, do not be fooled by vendors declaring their impressive sounding tablet shipment numbers because that’s not the important metric to go by. That’s merely what they ship to stores.

What matters is sell-through, in other words the number of units that have been sold to consumers. Except Apple, you won’t find any other tablet vendors sharing the sell-through figures because they’re embarrassingly, disgracefully low.

Android Tablets Slipping

These are not good times for tablet vendors running Google’s Android software.

IDC’s number-crunchers say that Apple’s strength and Research in Motion’s entrance were ill-tidings in Q2 for Android-based media tablets, whose collective share slipped to 26.8%, from 34.0% in the previous quarter.

RIM’s PlayBook, which entered the media tablet market in 2Q11, garnered 4.9% share of the market. Well, we’re surprised at that figure. Who’d have thought there were so many schmucks in the world to buy a tablet that makes it hard to even get your e-mail.

IDC expects Android shares to fall further in the third quarter (to 23%) before picking up in the fourth quarter (to 25.9%).

Not surprisingly, HP’s discontinued TouchPad is estimated to have taken a 4.7% market share in the third quarter. After all, HP slashed prices to $99 to get rid of unsold inventory gathering dust in the stores. But this is a temporary rise and by the first quarter of next year IDC expects the WebOS market share to shrink back to zero.

“Apple’s iOS share will continue to lead by more than 40 percentage points over Google’s Android for the remainder of the year, but we expect Apple’s share to fall closer to 50% by the end of the forecast period as manufacturers bring new tablets to market,” said IDC analyst Jennifer Song.

More Tablet Sales in 2nd Half

IDC boosted its total tablet shipment forecast for 2011 to 62.5 million units, up from a previous projection of 53.5 million units based on strong performance in the second quarter and an improved outlook for the second half of the year.

With the Sony S tablet (based on Android software) releasing tomorrow in the U.S., it’d be interesting to see what impact it’ll have on the Tablet market in general and on Apple’s share of the total pie in particular.

5 Responses to "Damn, Apple iPads Own Only 68% of Tablet Market; Android Tablets Slipping"

  1. satheeshway   September 15, 2011 at 1:23 pm

    iPad will have over 85% marketshare eventually (like iPod). White flag waving ceremony of competition has just begun. Market has efficiently priced touchpad (on eBay) at its production cost which means none of the idiots will make money selling one.

    SearchIndia.com Responds:

    We’re curious to see the new Sony S (Android-based). It’s supposed to arrive today in stores here.

    Has the Sony S released in India?

  2. Naveen   September 15, 2011 at 2:45 pm

    wait wait Microsoft will finally land on the scene and take the tablet industry by storm 😀

    SearchIndia.com Responds:

    In the memorable words of our former Idiot-in-Cheap George W.Bush (to the Iraqi insurgents) – Bring Them On. 😉

    BTW, the Windows 8 Developer Preview Edition is available for Free download.

    Windows 8 will presumably also power MSFT’s next big disaster, its Tablet.

  3. rama dasa   September 15, 2011 at 7:28 pm

    one of my friends had her I-pad 2 out while we were eating lunch and it looked pretty bad @$$,especially compared to the sony imitation tablet

    SearchIndia.com Responds:

    We haven yet to see the Sony S tablet (releasing tomorrow) and so we can’t tell if you had too much weed today. 😉

    BTW, have you seen the Sony S Tablet?

    Here’s a review of the Sony S Tablet from the Wall Street Journal’s tech guru Walt Mossberg – http://allthingsd.com/20110914/sony-designs-tablet-thats-not-an-ipad-wannabe/

    • rama dasa   September 15, 2011 at 7:48 pm

      i saw the ads for it, I meant that it looked better,not that it was better par excellence!

      • vjcool   September 16, 2011 at 5:23 am

        from a review on sony S

        “Even so, the Tablet S feels more competent than outstanding. For every nice extra feature, there’s seemingly another that doesn’t quite work the way it’s promised, sometimes within the same app. The performance, the screen, the build quality are all good, but not great. The camera is just a mess, too. And as interesting as Sony’s work is, it still has to contend with problems that are mostly in Google’s hands, like the dearth of native Android tablet apps.”

        the full review here http://www.macnn.com/reviews/sony-tablet-s.html
        dated 5th sep, Is there any newer reviews?

        SearchIndia.com Responds:

        You write: Is there any newer reviews?

        Here’s a recent review from the Wall Street Journal’s Walter Mossberg:


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