Groupon Rebrands Indian Deals Site SoSasta into Horrid Sounding Crazeal

U.S. coupons major Groupon has rebranded its Indian deal site SoSasta into the weird sounding Crazeal.

Apparently, the name SoSasta is not resonating well in South India and also supposedly not hip enough to entice the highfalutin upmarket sellers into clambering up on the discounts train.

What cockamamie crock!

When you’re basically peddling discounts, SoSasta (meaning so cheap in Hindi) is a so-much better name but obviously some bozo disagrees with us.

In any case, whether your name is SoSasta, Crazeal or BadmashDeal, deals invariably coarsen a brand and rarely, if ever, engender brand loyalty.

Consumers habituated to deals just flit from one deal to another.

Groupon announced the acquisition of SoSasta in January as part of its push into new markets.

Crazeal wants to hitch up with premium merchants and offer deals to consumers in Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune.

Meanwhile, a new CEO, Ankur Warikoo, has been named to steer SoSasta Crazeal.

An alumnus of the Indian School of Business, Ankur previously co-founded Accentium Web and served as an Entrepreneur-in-Residence at Rocket Internet GmbH.

4 Responses to "Groupon Rebrands Indian Deals Site SoSasta into Horrid Sounding Crazeal"

  1. deepa   October 4, 2011 at 3:08 am

    Good grief, I only bought 2 coupons from Groupon, now I get at least 10 emails from them a day!!!!!!!!!!!!! Major spamming these crackos Responds:

    • deepa   October 4, 2011 at 11:27 pm

      Good grief, as we speak, I’ve already received 7 emails from Groupon and its only 11.20am here!!!!!!!! Aaaaargh….

      I’ve watched Oprah interviewing US folks going crazy over coupons…sale and price cuts are the best pulls for purchases. I used to work in retail and i notice that people are drawn to price slashes than gift with purchases. But in your opinion, do you think the situation about spending wisely became more ingrained since the economic crisis? Responds:

      In the U.S., people have no money now. Ergo, they rely on coupons a lot lately.

      But Groupon & its siblings are killing retailers (particularly restaurants) because people are unwilling to pay full price and flit from one restaurant that offers Groupon/Living Social/ScoutMob etc to another.

      Coupons do not engender consumer loyalty as retailers are deluded into believing.

      • deepa   October 5, 2011 at 12:24 am

        You have a point there!!!

        Only promotes temporary relief to pick up sales but i tell you once you start price slashing, people will not buy during normal price but wait for the sale ..can’t remember which brand over here is suffering from that mistake now. Responds:

        A lot of U.S. retailers are in terrible shape. Groupon & its clones are making a bad situation worse.

        Plus, these coupon sites affect retailers who don’t give coupons too. The NYT had a piece two or three days back touching upon Groupon’s impact on retailers that don’t embrace these hefty discount coupons.

  2. siddhu085   October 4, 2011 at 4:47 am

    Hey. I’m based in Bangalore.

    Is it good to use the Crazeal (Horrible name, I know!) for deals?

    I mean, is it safe enough? Responds:

    In B’Lore, nothing is safe enough. 😉

    Hopefully, some local/B’Lore reader will respond.

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