U.S. coupons major Groupon has rebranded its Indian deal site SoSasta into the weird sounding Crazeal.
Apparently, the name SoSasta is not resonating well in South India and also supposedly not hip enough to entice the highfalutin upmarket sellers into clambering up on the discounts train.
What cockamamie crock!
When you’re basically peddling discounts, SoSasta (meaning so cheap in Hindi) is a so-much better name but obviously some bozo disagrees with us.
In any case, whether your name is SoSasta, Crazeal or BadmashDeal, deals invariably coarsen a brand and rarely, if ever, engender brand loyalty.
Consumers habituated to deals just flit from one deal to another.
Groupon announced the acquisition of SoSasta in January as part of its push into new markets.
Crazeal wants to hitch up with premium merchants and offer deals to consumers in Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune.
Meanwhile, a new CEO, Ankur Warikoo, has been named to steer
An alumnus of the Indian School of Business, Ankur previously co-founded Accentium Web and served as an Entrepreneur-in-Residence at Rocket Internet GmbH.