Desperation – Microsoft Offers $650 Bribe

Desperate Microsoft Offers $650 to Sell Surface Pro 3

Barely have Microsoft’s Surface Pro 3 tablets started shipping, when the company has already launched a MacBook Air trade-in program.

Customers who trade in select models of MacBook Air can get up to $650 in store credit that they can apply toward the purchase of a Surface Pro 3 at the Microsoft retail store.

If the MacBook Air trade-in program is not a sign of Microsoft’s desperation, I don’t know what else it can be!

To be eligible for the trade-in, the MacBook Air must power on, not be water-damaged or have a cracked screen.

The trade-in program is valid until July 31, 2014.

Microsoft has been pitching Surface Pro 3 as a laptop replacement and gone after Apple’s popular MacBook Air notebooks in advertisement and at the launch function in New York City last month.

Surface Pro 3 Tablets - PriceySurface Pro 3 Tablet

Surface Pro 3 – Pricey Affair

Surface Pro 3 tablets cost from $799 (64GB) to $1,949 (512GB) depending on size of storage and processor.

Accessories such as the Surface Pro Type Cover keyboard ($130) and software like the Office Suite are extra.

A 512GB version of Surface Pro 3 with keyboard, case, docking station, mouse and Office software costs over $2,500. Such a high price tag is sure to meet with strong resistance from buyers.

Surface Pro 3 has a 12-inch screen and runs on Windows 8.1 Pro operating system software.

Some models of Surface Pro 3 started shipping on June 20, 2014. Other configurations are scheduled to ship in August.

Surface – Struggle

Microsoft has struggled to win customers for its Surface line of tablets.

The first two versions of Surface met with a tepid market response resulting in repeated price cuts and ultimately a write-off of nearly a billion dollars.

Adding to Microsoft’s woes, the tablet market has slowed down in recent quarters.

One Response to "Desperation – Microsoft Offers $650 Bribe"

  1. boopalanj   June 25, 2014 at 10:14 am

    It’s high time they start distributing Surface tablets for free through Melinda Gates Foundation.

    Off-topic: Responds:

    Ha ha ha. Nice suggestion. 😉

    But I doubt there’ll be any takers for the Surface junk.

    There’s no chance in hell they’ll be able to sell the new Surface Pro 3 given the ridiculous price.

    If Surface Pro 3 is not to end up as landfill, then MSFT must resort to a fire-sale, like a $99 deal.

    When the tablet market is slowing down, $2,500 for Surface Pro 3 tablet is beyond insanity!

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