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The new comScore marketshare numbers for smartphone platforms are out.

And Google’s Android platform has increased its market share to nearly 44% for the three months ending August 31.

Some 84.5 million people in the U.S. owned smartphones, up 10% from the preceding three month period.

How long before every mobile phone in the U.S. is a smartphone. Given that older iPhone models are now going for $99 (iPhone 4) and older models like iPhone 3GS are free, we should see an uptick in smartphone adoption.

As per comScore, Apple strengthened its #2 position, growing 0.7 percentage points to 27.3% of the smartphone market.

Struggling Canadian company RIM (Blackberry) came in third with 19.7%, followed by Microsoft (5.7%) and Symbian with a tiny 1.8%.

Top Smartphone Platforms 2011

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In what must come as a surprise only to the babbling Android fan-boys, a new study from market researcher Gartner forecasts that Apple iPads will continue to lord over the tablet market into 2015.

The number-crunchers at Gartner see Apple commanding a market-share of over 50% until 2014.

For the current year, the iPad is projected to account for 73.4% of worldwide media tablet sales, down from 83% in 2010.

Gartner's Worldwide Tablet Sales Estimates 2010-2015

According to Gartner VP Carolina Milanesi:

We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014. This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.

Worldwide media tablet sales to end users in 2011 are projected to hit 63.6 million units, a 261.4% increase from 2010 sales of 17.6 million units.

iPad will Lord over Tablet Market into 2015Apple iPad – Far Ahead of the Pack

Gartner predicts tablet sales will continue to experience strong growth and reach 326.3 million units in 2015.

Apart from Apple iOS and Google’s Android operating system, Gartner does not expect any other platforms to win over 5% share of the tablet market in 2011.

Lower Forecast for Android

Android tablets are projected to ship 11 million units in 2011, accounting for 17.3% of media tablet sales compared to 14.3% last year.

Gartner has lowered its forecast for Android OS tablets by 28% from last quarter’s projection. The researcher said the reduction would have been higher were it not for the success of lower-end tablets in Asia, and the expectations around the launch of Amazon’s tablet.

Android’s appeal in the tablet market has been constrained by high prices, weak user interface and limited tablet applications.

On Microsoft’s prospects, Gartner expects the software giant’s platform will find its biggest opportunities in the enterprise segment, where IT departments could benefit from smoother integration with existing Microsoft software.

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Android users face greater threat from malware today than they did six months back.

A new report from security services provider Lookout warns that Android users are two and a half times as likely to encounter malware today than 6 months ago.

As if that were not scary enough, Lookout adds that three out of ten Android owners are likely to encounter a web-based threat on their device each year.

It seems an estimated half million to one million people were affected by Android malware in the first half of 2011. That is a depressingly large number.

Android apps infected with malware went from 80 apps in January to over 400 apps cumulative in June 2011, says the Lookout study.

The open distributed application model for Android, where users can download Apps (that may not even be vetted by anyone) from multiple sources, is a key reason for the greater security issues on this mobile platform. In contrast, Apple exercises tighter control on its application download process with its single source plus a vetting process for each app.

Malware writers are also said to be using new distribution techniques, such as malvertising, drive-by-download and upgrade attack.

In an unsurprising conclusion, the Lookout report discloses that both web-based and app-based threats are increasing in prevalence and sophistication.

Now you know why we use Apple’s iOS mobile devices like iPhone and iPad. ;)

Related Content:
Lookout Mobile Threat Report

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Internet retailer Amazon.com launched its Appstore for Android devices today in a move that could whittle away some of the advantages Apple has enjoyed with its hugely successful AppStore and overcome the disadvantages of Google’s Android Marketplace.

Amazon’s new store can be accessed at www.amazon.com/appstore and comes with a novel feature called “Test Drive” that lets users test apps on a simulated Android phone before buying them.

Currently, there are about 3,800 apps on the Amazon Appstore, a number that’s likely to grow as Android developers flock to the store.

While developers can suggest the retail price for their apps, Amazon will have the last word on the price. The split between developers and Amazon is said to be 70-30, with the higher number in favor of the app publisher.

The Amazon Appstore will include personalized recommendations, customer reviews, 1-Click payment options and video content that shows apps in action.

The much anticipated Angry Birds Rio for Android debuted on the Amazon Appstore today.

Screened, Tested Apps
Amazon said it would screen all app submissions from developers for known viruses and malware and test them to check that it actually does what it claims to do, and test whether the app affects the stability of the other functions of the Android phone.

Amazon’s tests are supposed to include:

  • Installation: To ensure that the application installs and opens, upgrades can be installed and the application can be uninstalled by following the phone’s regular uninstall method.
  • Functionality: To ensure that the application doesn’t crash and the description of the application matches the application’s description.
  • Usability: To ensure that graphics, videos, animation, and text within the app are clear and readable to the user
  • Technical: To ensure that the application doesn’t interfere with, or stop working when, a user receives calls or text messages while the application is running.

A big disadvantage of the Google Android Marketplace is that the apps are not tested before they are offered to users.

A few weeks back, 58 malware apps were discovered on the Android Marketplace. They had been downloaded by as many as 200,000 users to their Android phones before the rogue apps were killed. Continue reading »

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There’s a big battle brewing in the e-book reader arena.

U.S. bookseller Barnes & Noble today launched a color version of its Nook e-book reader, the NOOKcolor.

Based on the Android software from Google, Nookcolor sports a 7-inch, color touch-screen and built-in mono speaker to listen to audiobooks or music. The device costs $249.

The e-book reader comes with 8GB of internal memory, enough to store 6,000 Nookbooks or a combination of 1,000 books, 25 full-color magazines, 10 newspapers, 50 kids’ books, 500 songs and 150 photos.

NOOKcolor’s storage can be expanded by 32GB via a microSD card. Continue reading »

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(For SI Blog reader Kreacher)

In an era of 140-character Twitters and 10-paragraph Blogs, reading books has turned out to be a major casualty.

Who gives a f*ck for leisure reading, right?

Verily, a dying tradition.

Particularly, among our desi chutiyas who mistake ogling at pictures of Bollywood starlets’ thighs and tits for reading.

Alas, such are the times we live in.

What’s a Kindle?
Kindle is a compact hardware device sold by Amazon that lets you read eBooks.

Amazon is currently peddling Release 2 of the Kindle (the first version debuted in 2007).

For long, we’d mulled the purchase of a Kindle but never got around to it. Partly, because like cheap desis we felt the price was unjustifiably high.

But with its recent price reduction of the 6-inch version to $189, Amazon effectively made price a non-issue. Amazon also offers a 9.7-inch Kindle for $379 but the 6-inch version is the more popular version.

Kindle vs iPad
Even so, we were tempted by Apple’s iPad tablet device. We went to the Apple store in the mall and played with the iPad at length, drove the sales guy nuts and got all our questions answered.

Folks, we’ve got to tell you this – in sheer sex appeal the 9.7-inch iPad with its virtual keyboard beats the 6-inch Kindle with a regular keyboard by a mile by 100 miles.

Kinda like comparing that worthless twit of an actress Priyanka Chopra to say Jodie Foster or our new inamorata Jennifer Lawrence.

The iPad is backlit, which means you can read it in the dark, and scrolling to the next or previous page is so smooth. A small tap on the right or left of the text is all it takes to go to the next or previous page respectively. Just like on the new iPhone 4.

Also buying books on the iPad is a breeze.

The iPad offers full color display while the Kindle is still restricted to black and white.

Although our interest in the iPad was primarily as an eBook reader we knew we could also use it as a digital media entertainment device to play songs and movies or to even blog on it.

Alas, the iPad is not in stock. Not at Apple Store and not even at Worst Buy oops Best Buy (at least, not the 32GB WiFi-only model).

Keeping in mind the iPad’s non-availability, its higher price point and the significantly larger eBook content for the Kindle (672,000 vs 60,000 for iPad), we decided yesterday to go in for the Kindle.

Kindle eBook Reader
(Image: WSJ)

Smooth Ordering
We ordered our Kindle on the Amazon web site around noon Tuesday selecting the free 2-day delivery option.

Surprise, surprise, the UPS guy delivered our Kindle Wednesday, 24 hours earlier than scheduled. We guess it must have come from the Amazon warehouse located not far from our place.

After fumbling a bit, we opened the box and there it was the white-color Kindle along with a short user manual and a cord to charge the reading device and also to connect it to a PC for download/upload.

The device is slim, light (10.2 oz) and supposed to be able to hold up to 1,500 books. More than adequate for the little time left us.

Unless you are Abhishek Bachchan, it’s easy to figure out the Kindle’s menu and functioning in a few minutes. The key control buttons are positioned on the face of the device except for the power button and headphone socket, which are on the top and the volume control on the right.

We also ordered a case for the Kindle ($25) but we’ve yet to receive it.

Disadvantages
* The biggest negative of the Kindle is that it is not backlit, which means you can’t read it in the dark.

While many have pointed that the iPad is hard to read in the sunlight we don’t think it’s an issue because most books are read indoor, not on the beach where you go to ogle at the bikini babes. ;) Continue reading »

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