Even the most successful of businesses sometimes make asses of themselves with incomprehensibly stupid decisions.
Yesterday, it was the turn of India’s top newspaper group Times of India to display its jackass colors.
Not content with putting out iPad apps for its two flagship newspapers, Times of India and Economic Times, Times Internet Limited, the online arm of the publishing house, has partnered with an Indian startup Genwi to launch a weekly general interest magazine for the iPad called Tweek.
Tweek, like the two iPad newspapers of the Times group, is free. At least for now.
Screenshot of Tweek on iPad App Store
Tweek – February 10, 2012 Issue
Old Content on New Medium
Apparently, the idea is not to create fresh content for the Tweek but to rehash existing material from the Times of India, Economic Times and other group publications and slap it on the iPad.
Say, what value does a rehashed magazine bring to iPad users who have infinite news choice via countless apps.
Zilch. Nada. Zip. Continue reading »



iPad – 3 Billion App Downloads
Recent Comments