Ha Ha Ha, ROFL; Amazon Will Sell 5m Tablets in Q4, Predicts Forrester

After enduring the earthquake and Irene, yours ‘battered’ truly really needed a good laugh.

Thank God for those bozos at market researcher Forrester.

Ha ha ha. Ha ha ha.


Listen, guys, Forrester is predicting that it sees Amazon ‘easily selling 3 million to 5 million units in Q4 alone.’

Sure, Forrester adds the caveat of right price and enough supply:

If it’s launched at the right price with enough supply, we see Amazon’s tablet easily selling 3 million to 5 million units in Q4 alone, disrupting not only Apple’s product strategy but other tablet manufacturers’ as well. Apple will maintain a strong lead in market share, but Amazon will gain ground quickly and give product strategists from media, software, retail, banking, and other firms a reason to kick app development for Android tablets into high gear.

And pray, what’s the right price?

Apparently, the price Forrester is looking at for the Amazon tablet is below $300.

God, whatever the folks at Forrester smoke we’d like some of it as well. Please! We’re tiring of our daily staples, Guinness Extra Stout beer and Gilbey’s Gin. 😉

Forget all this 3 million or 5 million tablet sales pipe-dreams in the fourth quarter.

Here’s what we think Amazon ought to do instead of focusing on price and supply chain alone.

Tablet buyers have already shown that they’re willing to pay Apple’s extortionist pricing for an iPad but will not consider a competing product even if it’s $100 less.

Having watched HP’s TouchPad disaster (and consumers’ subsequent mindless frenzy to buy the same flop at $99), the wise souls at SI think Amazon’s tablet ought to be prized between $199-$249.

Closer, perhaps, to $249.

Is that a feasible price given the cost of the components?

Likely not, but Amazon can afford to, and indeed must, absorb some losses if it harbors any dreams of dislodging Apple from its high perch of King of Tablets.

Expand Kindle Store

Besides a low price, what Amazon also ought to do is launch a Netflix-like streaming service and offer low-cost WiFi streaming of movies and TV shows to all buyers of its tablet (yes, we recommended a similar strategy for Sony from its movie content stable).

In other words, Amazon must expand the Kindle store into a full-fledged digital media store that goes beyond the current repository of e-books to include e-books, Android apps and movies/TV shows/music.

Amazon has the advantage of already offering e-books, Android apps and movies/TV shows/music in separate silos.

But the silos must now come together.

The Amazon tablet and Kindle digital media store should be tightly coupled a la the iPad and the Apple App Store.

The Android tablets have many issues, one of the foremost being lack of enough quality applications to feed its owners’ ravenous appetites.

Besides a sleek product and a slick interface, the single biggest advantage the Apple iPad has lies in the AppStore that already contains over 90,000 dedicated iPad apps and another 335,000 iPhone apps that also work on the iPad.

By providing a solid entertainment and Android AppStore option via the Kindle store, Amazon will have some hope of breaching the Apple iPad citadel.

Apple singlehandedly created the tablet market and its iPad tablets have so far sold over 28.7 million units.

If iPad rivals like Amazon and Sony plan to mount a credible challenge, they need more than the crutch of low-price. Content and apps must follow closely.

By the way, Amazon has yet to formally announce its tablet plans.

6 Responses to "Ha Ha Ha, ROFL; Amazon Will Sell 5m Tablets in Q4, Predicts Forrester"

  1. shadowfax_arbit   August 30, 2011 at 6:35 am

    Got a new iPod today through online order.

    WOW what packaging. No wonder there are so many fan boys!

    SearchIndia.com Responds:

    If it’s an iPod touch you can do almost all the things you can do with an iPhone except call Meenakshi/Vishalakshi/Sonakshi. 😉

  2. satheeshway   August 30, 2011 at 6:59 am

    Amazon will surely sell 5m tablets, but in a liquidation sale for $49!! and there ll be crowd to grab one.
    Kindle is a lousy gadget (i purchased for 150 bucks before couple of years. 🙁
    Short Review
    Pdf rendering can’t get any worser. Navigation sucks.
    Browsing is comparable to watchin hd movies on old dynora tv
    Music without music app is bullsit.

    SearchIndia.com Responds:

    But in fairness, the current Kindle is positioned essentially as an e-reader.

    But we like reading on iPad better. And to those who complain that with an iPad you can’t read in the sun, you can’t read on the beach etc, y’all need to think of better excuses.

    • satheeshway   August 30, 2011 at 12:57 pm

      Kindle has no issues in ebook reading. But other features (browsing, magazines, newspapers,music) are totally unusable.

      Why add a feature when you can’t use it.. ebook readers will become obsolete when iPad gets lighter.

      SearchIndia.com Responds:

      We won’t be surprised in the least if Amazon kills its current generation of Kindle e-readers when it launches the Tablet.

  3. முனிAndy   August 30, 2011 at 10:09 am

    Even 250 seems too steep to me.. but something about 99.99 psychologically appealed to me, probably one of the cheapest sumbitches.. Another purpose of this comment is to test my new gravatar. I have rated it “R”, so not sure if it will show up on SI.

    SearchIndia.com Responds:

    Did u get your TouchPad or was it cancelled in the overordering frenzy?

    Gravatar not showing up.

    • முனிAndy   August 30, 2011 at 10:27 am

      Got cancelled.. SI was too slow to inform me. I have become a slickdeals member now and hopefully can stop over-relying on SI for these deals.

      I changed to PG, and the gravatar is still missing.. Why is SI rated “G”??!!! That’s probably the default rating?

      SearchIndia.com Responds:

      1. Who’d have thought that people would go so crazy over a dead, end-of-lifed TouchPad.

      Here’s hopefully a Good Deal for you. Logitech wireless keyboard for $15 at Staples ($30 at Amazon) for your netbook.


      We might review it later today.

      2. If you get a regular Gravatar, it should work.

  4. rama dasa   August 31, 2011 at 4:43 pm

    ROFL?? sorry not too good with internet slang…….

    SearchIndia.com Responds:

    Well, you do know how to move the mouse and this search engine thingy called Google, right?

You must be logged in to post a comment Login