Vibble TV will soon join the likes of Mela, BollyVerse, Databazaar, ChannelLive and Yupp that are targeting American desis with Bollywood movies and live Indian TV channels streamed online.
Vibble TV Coming Soon
A service offering of Columbia (MD) based media startup Internet Broadcasting Corp (IBC), Vibble TV is set to go live in May.
The plan is to offer the Indian content on multiple devices including smartphones, tablets, computers and TVs.
Besides the large Indian diaspora, Nepalis, Pakistanis, Bangladeshis and Sri Lankans are also avid watchers of Bollywood movies in the U.S.
Just the other day, we met a Bangladeshi waitress in a NYC bar who told us her favorite Bollywood hero was Hrithik Roshan.
IBC promises that the Vibble TV subscription pricing will be at least 20% lower than existing providers.
Given that some players like Mela currently offer their Bollywood and regional language movie services at $4.99 a month, we wonder how Vibble can be commercially viable at $4 a month.
Bollywood content is not cheap and signing up Indian subscribers in the U.S. is a difficult exercise given the severe competition that includes not merely the Indian startups but Netflix as well.
Netflix is the 800-pound gorilla of the movie streaming market in the U.S. with tons of movies including some Hindi and Tamil films.
Plus there’s the scourge of pirated content that cheapo Indians love to download and watch for free.
Meanwhile, IBC, the brainchild of Indian entrepreneur Suresh Kadagala, has filed a statement with the SEC that it’s raising $2 million to fund its operations.
In the filing, IBC said it had already raised $500,000.