Because the buzz is that Microsoft’s top honcho will launch Surface Mini, a smaller version of the disastrous Surface tablet, on May 20, 2014 at an event in New York City.
Microsoft has flushed over a billion dollars on its large screen (10.6-inch) Surface gamble.
And 18 months after launch, Surface shows few signs of winning favor of consumers.
Hell, the company is not even among the top five tablet vendors.
Surface revenues for the three months ended March 31, 2014 were a piffling $494 million compared to $7.61 billion for Apple iPads in the same period. Mind you, that was a slow tablet quarter for Apple!
Plus, the tablet market has slowed down lately as consumers are sticking with their older tablets.
And Nadella wants to launch a new version of the Surface!
Somebody, tell me I’m not dreaming.
If the rumor mill is right, Surface Mini will sport an 8-inch display compared to the 10.6-inch display of its older, larger sibling.
Or Surface Mini could be 7.5-inches. Maybe, even smaller at 7-inches.
It’s likely to sport an ARM processor and run Windows 8.1. Or it could be an Intel chip.
Maybe, it’ll be Windows RT although I’m inclined to believe Microsoft will go with Windows 8.1.
A lot remains unknown about the Surface Mini.
But whatever the eventual screen size, processor and OS, Microsoft’s new tablet will be a mini. That much seems certain.
As I’ve said from Day One, Microsoft has no hope in the tablet segment.
I can’t for the life of me fathom what unique features Surface Mini will bring to the market to make it a compelling purchase option for potential tablet consumers.