For how much longer will Vivek Bhardwaj, BlackBerry’s Head of Software have a job?
If I were to guess, not more than 12-months to 18-months.
My prediction is that BlackBerry is in an unstoppable death spiral that will snatch not just Vivek Bhardwaj’s job but eviscerate many, many jobs at the Canadian company.
Blackberry – Once a Star
Just six years back Blackberry had no challengers to its vaunted status as the preferred high-end phone, the smartphone to own and flaunt.
In the second quarter of 2008, BlackBerry had over 53.6% of the still-nascent smartphone market in the U.S.
Owning a BlackBerry was a badge of honor.
The movers and shakers in the U.S. swore by it.
In Washington DC, in New York City, in San Francisco and many places in between you’d see the corporate types, politicians and their aides, lobbyists and IT support guys frantically thumbing away on their BlackBerry.
So popular was the BlackBerry that a neologism called BlackBerry Thumb to describe a form of repetitive strain injury came into vogue
Even Barack Obama, the Republicans’ favorite “Kenyan” whipping boy, was seen in public on several occasions pecking away at his BlackBerry.
And then came Apple’s touchscreen smartphone, the iPhone.
The sun started to set on BlackBerry, slowly eclipsing its prospects in the fast-growing smartphone segment.
BlackBerry – Few Takers
Losing Market Share
Today BlackBerry seems to be on its last legs.
If you listen carefully, you can hear the death-rattle of the company, a feeble sound bound to strengthen in the coming quarters.
BlackBerry’s market share in the first quarter of 2013 was a pitiful 2.9%, according to IDC’s latest smartphone OS survey.
Hell, even Windows phones now have a higher markets share than BlackBerry.
In my lexicon, there can be no greater humiliation or dimmer prospects for a mobile phone vendor than trailing a bumbling blunderhead like Microsoft in mobile OS market share.
BlackBerry misread the shift in consumer taste and complacently sat on its haunches ceding the market to Apple iOS first and then to Android.
BlackBerry – Last Gasps
With iOS and Android so powerful, here’s the big question gnawing at many minds – Is there room for a third smartphone OS platform like BlackBerry’s BB10.
I doubt it.