After Failing with Thick Thrive, Toshiba Will Now Fail with Pricey, Thin Excite X10 Tablet

Like all of the non-iPad tablets (except perhaps Amazon’s Kindle Fire), Toshiba’s 10.1-inch Thrive too has turned out to be a dud.

In November, Toshiba Thrive tablets were on Groupon for $299 (a hefty $100 discount for the 16GB version), making it $200 cheaper than the entry-level 16GB iPad 2.

Ha ha ha!

Now, don’t tell us you’d sell your Tablets on Groupon if you’re selling well in the marketplace! 😉

The Thrive has USB and HDMI ports and even a SD card slots but prone to crashing, comes with crapware and low battery life.

And nobody gives a damn for the Toshiba Thrive.

We’ve played with the Thrive at one of the H.H.Gregg stores and didn’t get an orgasm.

Toshiba Excite x10 TabletToshiba to Bring Excite X10 to U.S.

Toshiba Plays the Excite Game

Large corporations are like human beings.

Stupid as hell!

After all, what are corporations but agglomerations of humans.

Despite a poor showing and having little chance with another tablet, Toshiba is throwing its hats into the Tablet ring yet again with the Excite X10 tablet.

This time at a higher price point than the wonderful, nonpareil iPad.

Touting it as the world’s thinnest tablet at 0.3 inches (7.7mm), Toshiba plans to introduce the Excite X10 in the U.S. this quarter at a starting price of $529 (16GB version), higher than a comparable iPad 2 by $30.

If that’s not a recipe for disaster, we don’t know what is.

Nobody, nobody gives a flying f*ck for the “thinnest tablet” in the world.

Consumers want a tablet that works well, has buzz, comes with a solid ecosystem of applications and oozes sex appeal.

And the iPad 2 has all of them!

Consumers are not driven by price alone.

Now for all the impatient ‘uns, here are the specifications for the Toshiba Excite X10:


  • Latest Android software
  • 10.1-inch diagonal LED Backlit widescreen Corning Gorilla Glass display with IPS technology and 10-finger multi-touch support
  • 1280 x 800 resolution, 16:10 aspect ratio
  • Texas Instruments OMAP 4430 processor; 1.2GHz with 1GB LPDDR2 RAM
  • 16GB and 32GB configurations
  • 2 megapixel front-facing camera
  • 5 megapixel rear-facing camera with LED flash
  • Micro USB, Micro HDMI ports
  • Micro SD card slot
  • Wi-Fi (802.11b/g/n) and Bluetooth 2.1 + EDR
  • Gyroscope, Accelerometer, GPS, eCompass and Ambient Light Sensor
  • Stereo speakers with sound enhancements by Toshiba and SRS Labs
  • Built-in 25 watt-hour rechargeable lithium ion battery
  • 10.1” (W) x 6.9” (D) x 0.3” (H)
  • 1.18 pounds (535g)
Price Cuts Coming

We’re gonna take a bet with all ye schmucks that Toshiba will start discounting the Excite X10 before the end of the second quarter.

To compete against the iPad Tablet, rivals need a significantly lower price point (like the Kindle Fire).

By emphasizing the “thinness” and pricing its entry-level Excite X10 offering higher than the comparable iPad, Toshiba is playing the tablet game entirely the wrong way!

3 Responses to "After Failing with Thick Thrive, Toshiba Will Now Fail with Pricey, Thin Excite X10 Tablet"

  1. shadowfax_arbit   January 11, 2012 at 12:46 am

    Of late you are kinda becoming technoholic.

    Something like this Responds:

    Not really.

    You see, we’ve stubbornly resisted the temptation to buy a blu-ray player!

    • Naveen   January 13, 2012 at 1:12 am

      Why resist temptation SI? 🙂

      If you like movie watching then why not make it better with superior clarity? Responds:

      Netflix streaming on Apple iPad 2 is proven stuff, works like a charm.

      Not sure if NFLX on Android will be as good considering the app debuted only fairly recently for the platform.

  2. Naveen   January 13, 2012 at 1:54 am

    All these Toshibas, Samsungs, etc. should work on some Game Changing product rather than trying to ape iPad.

    Toshiba’s CEO must be out of his mind to price this product higher than iPad! Responds:

    Good news for those who want a cheap Toshiba tablet. They merely have to wait for a few months, until the unsold inventory piles up.

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